Hi, I'm Phillip

Brand Visual & Digital
Experience Designer

10 years of experience across visual, product and campaign design, including 2+ years in global Web3 and fintech products.

Pengfei Zhang / Phillip
Hangzhou, China
+86 166-5710-2468
505235740zhang@gmail.com
Brand SystemsMotionProduct UX/UI3DAI Workflows

Selected Work

Design
Approach

I turn complex technology and financial concepts into clear, distinctive and scalable brand and product experiences. My work connects visual direction with hands-on execution—from defining systems and user-facing structures to motion, 3D and multi-platform rollout. I collaborate closely with product, marketing and engineering teams, balancing creative quality, delivery efficiency and cross-channel consistency.

How I Work
Frame the Problem:Business context / User needs / Design objectives
Build the System:Visual rules / UI structure / Reusable assets
Craft the Experience:Hands-on design / Motion / 3D / Interaction
Scale the Output:Multi-market adaptation / Templates / AI-assisted workflow

Work Experience

BitMart

Brand Visual & Digital Experience Designer

2026

  • Developed multiple brand evolution directions and an independent visual language for BM Wallet across product, marketing and app-store touchpoints.
  • Built reusable 3D, motion and campaign asset systems to improve cross-channel consistency.
  • Connected brand direction, product UI and marketing output through hands-on execution and cross-functional collaboration.
  • Applied AI-assisted workflows to concept exploration, video production and scalable content delivery.

Gate

Visual / Campaign Designer

2024 – 2026

  • Led end-to-end visual design for global trading and marketing campaigns, spanning key visuals, landing pages, motion and multi-market adaptations.
  • Translated trading mechanisms and Web3 concepts into clear campaign experiences across web and mobile.
  • Built reusable visual and motion assets to support high-frequency delivery while maintaining brand consistency.
  • Partnered with marketing, product and operations from brief definition through final quality control.

Selected Internet Product Teams

Visual / UI/UX Designer

2015 – 2024

  • Delivered product UX/UI for SCRM, auction, gamified growth and smart-device experiences.
  • Worked across research, information architecture, user flows, interface systems, brand identity and launch campaigns.
  • Collaborated with product managers and engineers to deliver consistent web and mobile experiences.

Core Strengths

01Brand & Product Systems

Build coherent visual languages across identity, UI, motion, 3D and marketing touchpoints.

02Hands-on Project Leadership

Set visual direction, align stakeholders, review execution and own final quality.

03End-to-End Delivery

Move from brief and experience structure to production, rollout and multi-platform adaptation.

04Motion, 3D & AI Workflows

Combine motion, 3D and AI-assisted tools to accelerate exploration and create reusable assets.

05Web3 & Fintech Fluency

Experience across exchanges, wallets, trading campaigns and global digital products.